A solution built for speed and accuracy to deliver a custom experience that every radio station needs to be an effective broadcaster… leaving no programming to chance.
Recruiting and Testing Process
- Qualified respondents are recruited through online samples, mobile phones and landlines
- Never any scam artists or professional test-takers
- Speed controls and “dummy hooks” ensure respondents remain engaged and provide real opinions about each song
User Experience
- Respondents take tests online from any location, on any platform, at a pace that works for them with the ability to pause and pick up where they left off
- Randomized hooks mean every respondent rates songs in a different order from one another, eliminating test order bias
Leading Industry Partnerships
- Highest quality hooks from Hooks Unlimited included in the cost of every project
- Data delivered using state-of-the-art Analyst sorting software from Cornerstone Research
Customization
- Go beyond testing hooks and ask perceptual questions about your station or market
- Test non-musical audio content and video clips
- Get listener feedback on station imaging and logos
Music testing that doesn’t sacrifice quality, speed, and efficiency at a lower price point. Check up on your music mix and trust the results.
Recruiting and Testing Process
- Qualified respondents are recruited through online samples, mobile phones and landlines
- Never any scam artists or professional test-takers
- Speed and "control hooks" ensure respondents remain engaged and provide real opinions about each song
User Experience
- Respondents take tests online from any location, on any platform, at a pace that works for them with the ability to pause and pick up where they left off, including mobile
- Randomized hooks mean every respondent rates songs in a different order, eliminating test order bias
Leading Industry Partnerships
- Highest quality hooks from Hooks Unlimited included in the cost of every project
- Data delivered using reliable analyst sorting software from Cornerstone Research
Customization
- Go beyond testing hooks and ask perceptual questions about your station or market
- Test non-musical audio content and video clips
- Get listener feedback on station imaging and logos
Market Specific Library Music Testing
Your station’s playlists are more than just songs – they’re the heart of your programming strategy. But how can you be sure your choices are truly resonating with your listeners? Without testing your music library, a station’s programming decisions can only be based on assumptions or guesswork.
Sure, your gut is essential for your programming strategy, but with all the available options for listeners, research is a critical component to stay on track and win. Advantage Music Research offers a clear, comprehensive understanding of what your audience loves and what makes them tune in.
What Your Listeners Say About Scorecard Music Tests
“Fast and easy! I got to rate songs I actually listen to.”
“It was fun picking my favorites. It felt like a music game.”
“Super convenient - I did it on my phone while commuting.”
“Cool way to share my opinions.”
Music testing isn't just about data - it's about real listener experiences. Scorecard tests make it easy, fast, and even fun for audiences to share their opinions.
What Your Listeners Say About Scorecard Music Tests
“Fast and easy! I got to rate songs I actually listen to.”
“It was fun picking my favorites. It felt like a music game.”
“Super convenient - I did it on my phone while commuting.”
“Cool way to share my opinions.”
Music testing isn't just about data - it's about real listener experiences. Scorecard tests make it easy, fast, and even fun for audiences to share their opinions.