Our Mission
At Advantage Music Research, we know how important good test data is to a station’s success.
We believe any station, big or small, should have access to the test it needs, and we believe it should be of high-quality and at a fair price.
Our Impact
Finding the right music test can be challenging – some are overpriced with unnecessary features, while others are low-quality and unreliable.
Scorecard by Advantage Music Research delivers high-quality results at a budget-friendly price.
Meet Deena
Music has always been a big part of my life, so it seemed fitting that I would join a market research company right out of college, where my primary focus was radio. After working in the industry for almost two decades, I noticed that radio programmers were continuously left frustrated when it came to music testing. They were often left with only two options: a high-end test that didn’t fit their budget or a low-cost test with a low-quality sample and data. That’s why I created Advantage Music Research.
I wanted to give radio stations what they really need – a great music test at a fair price – while also improving upon the research methods currently used by the industry.
Why choose us
There are a lot of music research providers out there to choose from. Some are too expensive and come with more bells and whistles than you need. Others are cheaper and of such poor quality, they result in data that can mislead you because it’s not your real listeners opinions. With Scorecard from Advantage Music Research, you get the high-quality test you need, at a price that works within your budget.
At Advantage Music Research, we know how important good test data is to a station’s success. We believe any station, big or small, should have access to the test it needs, and we believe it should be of high quality and at a fair price.
A Great Music Test at a Fair Price.
Industry Leading Partnership
Industry Leading Partnership
Coleman Insights and Advantage Music Research have a strategic partnership where each firm refers potential clients to the other when it is deemed the other’s music testing offering may be better suited to a client’s needs.
Advantage refers clients who require a deeper level of insights and recommendations provided by a FACT360 Strategic Music Test to Coleman Insights.
Coleman refers clients with which it has competitive conflicts or whose budgets and/or needs are better aligned with what a Scorecard music test offers to Advantage Music Research.
