How Scorecard Delivers Trustworthy Data with Ease
High-quality music research isn’t just about recruiting respondents; it’s about ensuring
accuracy at every step. At Advantage Music Research, we have built Scorecard to set
the standard for reliable, transparent music data collection. A great music test at a fair
price.
How Scorecard Ensures Accuracy
1. Rigorous Online Testing Procedures
All respondents undergo a structured process to maintain quality. This includes:
- Screening of all respondents with the requirement to indicate strong listenership
- Randomization of hooks to eliminate order bias.
- Speed controls to filter out careless participation.
- Termination of those who fail dummy hook instructions.
These steps ensure that every response you receive is meaningful and reliable.
2. Guaranteed Sampling Quotas
We always deliver your agreed-upon sample within a 10% margin of error. If quotas
aren’t met, we continue interviewing until they are. This promise ensures you can count
on the data to meet your goals.
3. Flexible and Customizable Data Delivery
We deliver insights using Cornerstone Research’s Analyst software, a user-friendly
platform that allows you to create filters, categories, and breakouts with ease. You’ll
receive your data within 5–6 weeks after your screener and hooks list are finalized. It’s
really as simple as that.
Transparent Pricing with Premium Hooks
Budgeting for music tests shouldn’t involve surprises. That’s why Scorecard includes
high-quality hooks from Hooks Unlimited in every test. The production cost is baked into
the price, so there are no hidden fees. Whether you’re a small station or a major player,
you’ll receive data you can trust at a price you can afford.
Experience the Scorecard Difference
At Advantage Music Research, we know that reliable data is critical for making informed
programming decisions. With Scorecard, you get high-quality insights that fit your
budget – no compromises, no surprises.
Ready to start? Contact Deena Hollander at
DeenaHollander@AdvantageMusicResearch.com to learn more.