Amplify the power of your playlist.
A great music test at a fair price.
Why choose us.
There are a lot of music tests out there to choose from. Some are too expensive and come with more bells and whistles than you need. Others are cheaper, but they are of such poor quality, they provide data that can actually do you more harm than good. With Scorecard from Advantage Music Research, you get the high-quality test you need, at a price that works within your budget.
At Advantage Music Research, we know how important good test data is to a station’s success. We believe any station, big or small, should have access to the test it needs, and we believe it should be of high quality and at a fair price.
A great music test at a fair price.
Recruiting and Testing Process
- Qualified respondents are recruited through online samples, mobile phones and landlines
- Never any scam artists or professional test-takers
- Speed controls and “dummy hooks” ensure respondents remain engaged and provide real opinions about each song
User Experience
- Respondents take tests online from any location, on any platform, at a pace that works for them with the ability to pause and pick up where they left off
- Randomized hooks mean every respondent rates songs in a different order from one another, eliminating test order bias
Leading Industry Partnerships
- Highest quality hooks from Hooks Unlimited included in the cost of every project
- Data delivered using state-of-the-art Analyst sorting software from Cornerstone Research
Customization
- Go beyond testing hooks and ask perceptual questions about your station or market
- Test nonmusical audio content and video clips
- Get listener feedback on station imaging and logos
How it works
There are a lot of music tests out there to choose from. Some are too expensive and come with more bells and whistles than you need. Others are cheaper, but they are of such poor quality, they provide data that can actually do you more harm than good. With Scorecard from Advantage Music Research, you get the high-quality test you need, at a price that works within your budget.
At Advantage Music Research, we know how important good test data is to a station’s success. We believe any station, big or small, should have access to the test it needs, and we believe it should be of high quality and at a fair price.
Is your music research prehistoric?
Scorecard by Advantage Music Research provides you with high quality data at a great price while using the most up-to-date research technology.
Low Price. High Quality Data.
Meet Deena
Radio has always been a big part of my life, so it seemed fitting that I would join a market research company right out of college where my primary focus was radio.
After working in the industry for almost two decades, I noticed that radio programmers were continuously left frustrated when it came to music testing. They were often left with only two options: A high-end test that didn’t fit in their budget, or a low-cost test with a low quality sample and data. And that’s why I created Advantage Music Research.
I wanted to give radio stations what they really need—a great music test at a fair price—while also improving upon the research methods currently used by the industry.
For more information on Advantage Music Research and Scorecard, call Deena at (908) 864-0073 or email at deenahollander@advantagemusicresearch.com.
Deena Hollander, President
Coleman Insights and Advantage Music Research have a strategic partnership where each firm refers potential clients to the other when it is deemed the other’s music testing offering may be better suited to a client’s needs.
Advantage refers clients who require a deeper level of insights and recommendations provided by a FACT360 Strategic Music Test to Coleman Insights
Coleman refers clients with which it has competitive conflicts or whose budgets and/or needs are better aligned with what a Scorecard music test offers to Advantage Music Research.
For more information on Coleman Insights, please visit their website.
Contact Us
For more information on Advantage Music Research and Scorecard,
call us at 908-864-0073 or fill out the form below:
Request a quote
For more information on Advantage Music Research and Scorecard,
call us at 908-864-0073 or fill out the form below:
